January 23, 2019 / Changing trends of American TV commercials is
topic of discussion
VINCENNES, Ind. - Over the decades, American commercials have
reflected the values, marketing trends, and even humor of the American
culture. Although commercials have been a staple of marketing for
generations in America, China debuted its first commercial in 1979.
A “Countdown to Chinese New Year with a Countdown of Classic
American Television Commercials” will offer a Top Ten review of
television advertising. Presenter Dr. Jim Tanoos, clinical associate
professor, Purdue Polytechnic Vincennes, will offer background and a
screening of the commercials, along with a comparison of commercials
shown in the U.S., Europe, and China.
The public is invited to the free event which will take place
February 4, 12:15 p.m. (EST), at Vincennes University’s Updike Hall,
Room 213, 1251 N. Chestnut Street. A complimentary lunch is also
available for those who register by February 1 by emailing
jtanoos@purdue.edu or zji@vinu.edu. Lunch will feature classic
American food (hot dogs and a soft drink) and a classic Chinese dish.
The review is presented in conjunction with VU’s Office of
International Affairs.
ABOUT THE EVENT
The impact of American television commercials was greatest
during the golden era of American advertising in the early 1980s, when
most Americans had only three channels on their television sets.
During this era, mainstream advertisements were the norm because the
viewing audience was not yet fragmented into niche cable channels, and
most viewers couldn’t yet record their favorite shows or fast-forward
through commercials like today’s audience, who can choose television
options like Hulu and pay more for premium packages that don’t include commercials.
Commercials in both countries have characteristics unique to
each culture. For instance, American television commercials generally
show the brand name earlier and for a shorter duration than typical
Asian television commercials because American attention spans are
shorter and Asian commercials like to develop trust in the early part
of the commercials. The review will show how these values are
highlighted in commercials that have become classics over time and how
they differ from commercials that reflect consumer tastes in Europe
and China.
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Manager
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MARCIA MARTINEZ, University
Life Reporter & Sports Information Director
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office, 314-599-1519 cell, VUNews@vinu.edu, mmartinez@vinu.edu
VINCENNES UNIVERSITY, Department of University Relations, www.vinu.edu/newsroom